Friday 1st August: As TikTok bids farewell to the extraordinary, dramatic and groundbreaking electronic music festival Tomorrowland, we can reveal that LIVE streams of the festival broke all previous records for an audience watching a live event on TikTok. More than 74 million unique viewers watched TikTok LIVE streams from Tomorrowland across both weekends, smashing the previous record of 16 million viewers watching Tomorrowland on TikTok in 2023.
As Tomorrowland’s year-long Official Content Partner, TikTok had access to the very best music and artists at the festival, broadcasting a 24/7 LIVE stream from the MainStage, Freedom Stage and OneWorldRadio, hosting the world’s leading DJs and producers at our Content Studio, and sharing it all in the #Tomorrowland in-app content hub on TikTok.