From building buzz around the latest box office releases, to reigniting love for cult classic shows, our community isn’t just discovering content on TikTok, they’re shaping the conversation around it.
With 5.3 million posts under #WhatToWatch and three quarters of users saying TikTok influences what they watch next, our platform now plays a decisive role in entertainment culture.
Thanks to this explosion of entertainment content, TikTok has also become a major promotional tool for studios and broadcasters, boosting cinema ticket sales, subscriptions and viewership across the UK.
This week, we’re bringing TikTok entertainment fandom to life at Edinburgh TV Festival, the premier event for the TV industry, and we can’t wait for what’s in store…