We are delighted to announce that the European Broadcasting Union, organizers of the Eurovision Song Contest, has selected TikTok as its “Official Entertainment Partner” for the 66th edition of the event in May.
Hosted in the Italian city of Turin, with a theme of ‘The Sound of Beauty’, for the first time TikTok’s global community of one billion will be at the heart of the event.
As entertainment partner, TikTok will be celebrating the music, the artists, the countries, the history and the event itself, bringing the magic of Eurovision to its music-loving global audience. Specially created programming, music playlists and behind-the-scenes content will bring TikTok’s audience and its creators into the heart of what makes Eurovision the most watched, loved and celebrated music event in the world.