If you are anything like me, you may find yourself receiving a lot of newsletter subscriptions or marketing communications, whether you signed up to them or not. There is nothing quite like keeping up to date with the happenings in the world, but are your behaviours being monitored without your knowledge or permission?
A while back, I received an email from a well-known Irish brand, which stated the following, “Since you haven’t opened our emails in a while”. I was quite taken aback by this comment, and to a certain extent it felt very intrusive and pretty creepy. Was this company monitoring what I read? I don’t remember consenting to this. I consented to receive marketing, but not to be tracked!